323 Window Cleaning — A Brand as Clean as Their Work
323 Window Cleaning TX is a Navy veteran-owned exterior cleaning company based in Texas. They came to Avnca with a business that was doing real work — but a brand that didn't show it. We rebuilt their identity from the ground up: a new website, a brand story video, and photography that finally gave their online presence the same level of professionalism as their work in the field.
Date :
Services :
Brand Identity, Web Design, Video Production, Photography
Budget :
$10,000
THE CHALLENGE
323 WCTX had a strong foundation — a clear values system, a compelling founder story, and a growing client base. But their digital presence was holding them back. Their website didn't reflect who they were, and without a consistent visual identity or video content, they had no way to build trust with new customers who had never heard of them.
THE RESEARCH
Before we touched a single design element, we spent time understanding the story behind the business. Who is the founder? What does he stand for? What makes this company different from every other window cleaning company in Texas? Those answers shaped everything that came after.
THE SOLUTION
We built 323 WCTX's brand around the founder's story — a Navy veteran whose precision, discipline, and faith shaped everything about how he runs his business. That story became the foundation for a new visual identity, a website designed to convert first-time visitors into leads, a company brand video that introduces the person behind the business, and a photography package that documented their work in the field. The result is a brand presence that feels as professional and trustworthy as the service itself.
NEXT PROJECT
Brand Strategy, Video Production, Photography, Social Media Management
Apr 1, 2026